APME/NewsTrain
Harrisburg, PA
Full Program
June 25 - 26, 2008
| Wednesday, June 25: |
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| 9:30 a.m. | Registration |
| 10:00 a.m. | Welcome and Introductions (All) Presenters: Lauren Lee, PNA Foundation director, and Elaine Kramer, NewsTrain project manager Location: Conference Room A |
| 10:30 a.m. | The Big Picture (All) Why: You want to understand the digital transformation of news coverage and information distribution, and particularly, how the news media’s relationship with readers is changing. This course provides an illustrated tour of the dynamics of social media tools, RSS, database driven reporting, Web video, interactive multimedia and social networks. Presenter: Robb Montgomery Location: Conference Room A |
| Noon | Lunch |
| 1:00 p.m. | You-do-it Web video (Green Team) Why: As an editor, you need to be familiar with how to put together a brief news video for the Web. Learn the lingo and the steps for producing brief news videos for the Web. Working in pairs and using cameras and editing tools, you will get to put together a video, start to finish. Presenter: Robb Montgomery Locations: TBD |
| 1:00 p.m. | Covering Communities in New Ways (Blue Team) Why: You want to give readers thorough coverage, but you have fewer staffers and less time. This seminar helps you learn to use social networking, aggregation and other Web-driven techniques to cover the news. Presenter: Rusty Coats Location: Conference Room A |
| 2:30 p.m. | Blue Team Break |
| 2:45 p.m. | Story Planning for Multiple Media (Blue Team) Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?" Story planning must involve developing stories simultaneously for print and digital, recognizing that users approach the news in a non-linear fashion. You will practice techniques for planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media. Presenter: Rusty Coats Location: Conference Room A |
| 4:45 p.m. | Coffee Break (All) |
| 5:00 p.m. | News Ethics and Values in the Digital Age (All) Why: News values and ethical decision-making remain critical, no matter the platform. As new formats and concepts emerge, new issues involving ethics and standards develop too. For example: What are your policies on removing offensive anonymous postings? How do you police images that may have been altered? Do you use user content in an effective and important way? How do you correct errors? Should a journalist tell someone that he is taking their picture with a camera phone with the intention of posting it on the Web? Learn to apply your journalism values and ethical know-how to these intriguing new issues, as well as to old issues such as privacy, anonymous sources and tone as redefined by digital media. Presenter: Panel Location: Conference Room A |
| 6:15 p.m. | End of workshop Day 1 |
| 6:15 p.m. | Reception Why: Because you deserve it! The conversation continues at a reception, sponsored by PNA. See flier for more information. Location: TBD |
| Thursday, June 26: |
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| 7:45 a.m. | Continental breakfast available |
| 8:15 a.m. | Welcome back & announcements (All) Location: Conference Room A |
| 8:30 a.m. | You-do-it Web video (Blue Team) Why: As an editor, you need to be familiar with how to put together a brief news video for the Web. Learn the lingo and the steps for producing brief news videos for the Web. Working in pairs and using cameras and editing tools, you will get to put together a video, start to finish. Presenter: Robb Montgomery Locations: TBD |
| 8:30 a.m. | Covering Communities in New Ways (Green Team) Why: You want to give readers thorough coverage, but you have fewer staffers and less time. This seminar helps you learn to use social networking, aggregation and other Web-driven techniques to cover the news. Presenter: Rusty Coats Location: Conference Room A |
| 10:00 a.m. | Green Team Break |
| 10:15 a.m. | Story Planning for Multiple Media (Green Team) Why: It can no longer suffice to plan a story first and later say, "What have we got for the Web?" Story planning must involve developing stories simultaneously for print and digital, recognizing that users approach the news in a non-linear fashion. You will practice techniques for planning coverage of breaking news and enterprise stories, learning to develop from the very beginning the components for publication in multiple media. Presenter: Rusty Coats Location: Conference Room A |
| 12:15 p.m. | Lunch |
| 1:15 p.m. | Putting the Sound into Soundslides, Podcasts and Video (All) Why: Dialogue quality is critical to any multimedia story containing audio. This seminar explains and demonstrates what makes sound effective. Presenter: Robb Montgomery Location: Conference Room A |
| 2:45 p.m. | Coffee Break |
| 3:00 p.m. | Leading in a Time of Change (All) Why: The ground is shifting for journalists, from changes in corporate ownership to increasing job responsibilities to the digital transformation of media. Learn strategies to help you lead your staff through changing times, and motivate journalists to see the potential for doing great journalism in new ways. This session focuses on how frontline editors need to think to flourish as their newsrooms change. Presenter: Rusty Coats Location: Conference Room A |
| 4:15 p.m. | NewsTrain Caboose Taking the lessons home, feedback forms and goodbye Presenter: Elaine Kramer Location: Conference Room A |
| 4:30 p.m. | End of workshop |